As we know Rexona did campaigns for awareness of body odor, which is a great thing for our country, but they didn't stop there. They gave their products a proper price which anyone with any income can afford to use this daily and final point I like to make is I have been using another product with the same price for 3 to 4 times more than this and I just switched to this to check and I see no difference. So pay more for the same results? this really is a great product. I can give 5 stars.